Acquisition Manager, Paid Search & PLA Focused (m/f/x)
We are seeking a highly analytical, strategic, and forward-thinking Acquisition Manager to own and scale our Google Search and Shopping channels, driving efficient user acquisition and proving true business value through the lens of incrementality.
Ready to become part of the most important mission on this planet? We are rebuy, pioneers in the sustainable reuse of electronics and media. and we are looking for you! Our mission: to make circular living accessible to all, one transaction at a time. By giving products a second chance, we reduce resource consumption and avoid unnecessary e-waste.
Our team of 500 comes from all corners of the world; we drive things forward collaboratively, take personal responsibility, value positive critical thinking, and persistently serve our customers and planet.
Key Responsibilities:
Own the end-to-end execution, budget allocation, and optimization of all SEA & PLA campaigns
Own the audience segmentation strategy, specifically leveraging 1st-party data to build advanced, cohort-based bidding strategies
Lead product feed management, ensuring data health, optimal categorization, and maximum visibility within Google Merchant Center and feed management platforms
Coordinate closely with Category Managers and Product teams to run continuous feed-based experiments and landing page optimizations
Translate commercial inputs into highly targeted performance marketing activities, ensuring ad spend directly supports high-priority business sectors
Integrate AI and automation into daily workflows, leveraging smart bidding algorithms and ad scripts to eliminate manual overhead and optimize at scale