ATL Marketing Manager (m/f/d)

## Your tasks As our **_ATL Marketing Manager_** **_(m/f/d_**), you’ll take the lead in shaping and executing Koro’s above-the-line media strategy across Europe, with a strong focus on TV and OOH campaigns. In this role, you’ll plan, manage, and optimize campaigns end-to-end, building the perfect media mix within budget to drive upper-funnel awareness and new customer acquisition. This is your chance to make strategic decisions, collaborate with cross-functional teams, and explore innovative channels and formats to expand reach, boost performance, and set new benchmarks in ATL marketing. Your responsibilities will include: * **Plan, execute, and optimize campaigns** across TV, OOH, Radio, and digital channels, with clear KPIs for reach, frequency, and efficiency. * **Develop media plans** balancing scale, quality, and cost efficiency. * **Manage budgets strategically**, ensuring **cost-effective media investment** and maximum ROI. * **Lead negotiations** with broadcasters, OOH providers, and other media vendors to secure advantageous rates, deals, and placements. * **Evaluate and refine media performance** using ATL-specific KPIs and implement measurement approaches to assess the impact of offline campaigns on brand awareness and customer engagement. * **Think cross-channel and along the full marketing funnel** to maximize integrated campaign effectiveness. * **Monitor media market developments**, including key players, pricing trends, and competitive opportunities, to identify optimization potential. * **Coordinate with agencies** to ensure delivery against KPIs, transparency, and continuous improvement. * **Explore innovative channels and formats** to extend reach and improve campaign outcomes. ## Your profile * **3-5+ years experience in media buying or media management**, focused on **performance-driven ATL campaigns.** * Proven track record in **TV and OOH media buying**, including budget responsibility, performance optimization, and a solid understanding of media economics (GRPs, reach curves, CPM/cost per GRP). * Strong expertise in **offline media (TV, OOH, Radio)**; experience with **programmatic or digital channels** is a plus. * Excellent **negotiation skills** and experience managing **commercial agreements** with media partners. * **Analytical and data-driven**, comfortable working with reports, analytics tools, and performance dashboards. * **Highly organized, proactive, and hands-on**; capable of driving projects from strategy to execution and independently developing media initiatives. * Experience in **agency management and stakeholder collaboration.** * Fluent in **English**; **German** is a plus. * You are based in **Berlin** or willing to relocate. * **Channel-agnostic thinker**, able to optimize campaigns across TV, OOH, Radio, and digital channels, planning along the full marketing funnel. * **You are curious and innovative**, constantly exploring new channels, formats, and approaches to improve reach, engagement, and ROI. ## What you can expect from us * Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up! * Extensive **onboardings** which will prepare you for your various and challenging tasks. * **Flexible working hours** and home office options to ensure a good work-life balance. * A beautiful and **modern office in Berlin Schöneberg**, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket. * Find your way (back) to the gym thanks to **f** **itness cooperations** with Urban Sports Club or FitX. * Optimal performance thanks to a **modern MacBook.** * Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea. * **20 % discount** in our KoRo online store. * **Regular team events** and joint activities as well as legendary company parties. ## Sounds good? Then apply with your application documents (**CV and letter of motivation**) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!