CRM Manager (m/f/d)
CRM Manager (m/f/d)
Your daily workout
We are looking for a CRM Manager to join our EGYM Wellpass Marketing Team in Munich! If you are passionate about creating personalized customer journeys and driving user engagement through data-driven campaigns, this is your opportunity to make an impact. Are you creative, structured, analytical, and eager to take our CRM strategy to the next level? Join our motivated and ambitious team!
Campaigning: You plan and execute multichannel CRM campaigns (email, push, in-app, etc.) in close collaboration with other members of the marketing team
Analysis: You track, analyze, and report on campaign performance (KPIs, conversion rates, retention) and implement ongoing optimizations
Segmentation: You ensure data quality and effective segmentation to deliver relevant and impactful communications
Automation: You are responsible for developing and optimizing automated lifecycle journeys (onboarding, re-engagement, loyalty, etc.)
Strategy: You define and implement CRM strategies that increase engagement, satisfaction, and customer retention
Collaboration: You work closely with Product, Data, and Tech teams to improve our tools and enhance user journeys
Your fitness level
Education: You hold a degree in marketing, communications, data, or a related field
Experience: You have 2+ years of full-time experience in CRM, marketing automation, or data-driven marketing
Tools: You are proficient in at least one CRM tool (e.g., Salesforce, Hubspot, Braze, etc.)
Creativity: You bring a creative mindset and a strong writing style that engages and inspires
Multitasking: You are detail-oriented, data-savvy, and can manage multiple projects simultaneously
Language skills: You have excellent communication skills in both German and English
Your training goal for your first 6 months
Ownership: You have established yourself as the go-to person for CRM within the Marketing Team and in collaboration with Sales and Business Development
Impact: You have successfully launched and analyzed impactful CRM campaigns, delivering key insights and learnings
Foundation: You have laid the foundation for a structured CRM plan, including segmentation, scoring, and automation journeys
The equipment we provide
Modern culture: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process
Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve
Work-Life-Balance: Benefit from flexible working hours, hybrid working policy (2 office days), and 30 days of vacation per year
Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with all EGYM products
Flex Budget: Use €60 per month flexibly for public transportation and a meal subsidy
Discounts: Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal
Bike Leasing: Stay active and use our leasing bike offer on your way to work or in your spare time
Mentoring Program: Exchange knowledge and grow together across teams and locations through our self-organized mentoring platform
Subsidized Pension: Profit from our employer-subsidized pension
Your warm up plan
- Intro call: 30–45 minute conversation with Dolihane (Talent Acquisition Partner) to assess motivation and introduce your background
- Case preparation: Case study shared in advance for preparation
- Case interview: 60-minute video interview with Gwen
- Vision session: 30-minute discussion with Nadja on overall marketing vision and strategy
- Bar Raiser interview: Final interview focused on company values and cultural alignment
Contact Information
Upload your documents in English (CV, salary expectations and earliest possible start date) and specify the job ID #1995.
Contact: Dolihane Feddag
For further information:
About us
EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.
EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being.
EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.
EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual's identity.