Lead SEA & Paid Social (m/f/x)

**Your Responsibilities** * Shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores.  * Stay ahead of digital trends, bringing fresh tools and approaches into paid media.  * Report results clearly, identify growth opportunities, and drive continuous improvement.  * Leverage data insights and automation to sharpen campaign strategy and execution.  * Work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences.  * Plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM).  * Lead a small in-house team and guide agency partners, building expertise and collaboration.  * Take ownership of campaigns end-to-end, embedding a culture of testing, learning, and optimization. **Your Profile** * Several years of hands-on performance marketing experience, with a strong track record in paid social and paid search.  * Genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English required (German a plus).  * Proven ability to manage large budgets across media platforms.  * Skilled in product feeds, automation and MMM tools, alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics.  * Deep understanding of performance marketing metrics and optimization techniques, paired with a data-driven mindset.  * Strong analytical and problem-solving skills, thriving in fast-moving, agile environments.  * Confident communicator with experience mentoring team members and leading cross-functional projects to completion.  * Passion for technology, testing, and innovation — with a collaborative approach across departments.